How to design a website with a Client First philosophy, how to design a website with the client in mind
To know how to design a website with the customer in mind, we must focus on the Client First philosophy, which is based on the simple concept that the customer must be the focus of our attention and we must design the website with the customer in mind. Thinking about who our customer is, what they are like and how they behave can help us to increase sales by between 25% and 95%.
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IDENTIFY YOUR CUSTOMERS
There are many types of customers which are important to identify for the good development of your sales, but the 5 main ones are the following.
- Potential customer
- New customer
- Impulsive customer
- Discount customer
- Loyal or satisfied customer
It is very important to know which of these is our most recurrent customer, and to adapt our website to their needs. For this reason, we are going to describe them below so that you can find out which is the one that most frequents your web page so that you can later learn how to deal with them.
Potential customer: This type is characterised by not yet being a customer, but a visitor who may be interested in your services, so you should offer them special treatment. A good example is travel agencies, hotels, etc.
New customer: A new customer can already be considered a customer, since the purchase has already been made.
Impulsive customer: This type of buyer is the easiest to distinguish as they can make the decision to buy from you in an instant. They usually go to companies such as amazon, Aliexpress and/or similar.
Discount customer: The discount customer has chosen you, because they are informed of the value of your product or service, but they are not willing to buy it for the full price. Therefore, they will be waiting for an offer or discount that can benefit them.
Loyal or satisfied customer: The loyal customer, as the name suggests, is a buyer who will always return to our product or service. They are very important as they are very likely to recommend your brand via word of mouth to friends, family or acquaintances.
HOW TO DESIGN YOUR WEBSITE ACCORDING TO YOUR CUSTOMER
Potential customer: They need information to know what differentiates you from your competition and the benefits they will get when they hire you. That is why it is important that they see clearly your services and the corresponding information to convince them.
New customer: You have to offer them help if they need it, otherwise the probability that they will buy again will decrease considerably. You can spend some time with this type of customer, explaining how your product or service works in its entirety.
Impulsive customer: It is important that the buying process is as fast as possible, in this case that they have as few steps as possible to complete their task. It is also important that they can find the product or service they want clearly and quickly, so that their desire to buy is satisfied correctly.
Discount customer: It is very important to give them the value they deserve and the necessary attention, because it is a loyal customer who will be there as long as we give them the tools to stay. A very good action that we can offer them are discount coupons or offers for a limited time, this will satisfy the need that this type of buyer usually has.
Loyal or satisfied customer: It is very important to ask them what satisfies them most about your services and if there is anything they are not so happy with, in order to improve what you offer. You can involve them in your website either with reviews or user experience, so they will feel part of your environment and you will be able to capture the attention of potential new buyers.
THE IMPORTANCE OF KEEPING THE CUSTOMER IN MIND WHEN STRUCTURING YOUR WEBSITE
The importance of taking the buyer into account lies in how they will feel when they want to use your services. If a potential customer sees that there are many products but does not have the necessary information to differentiate them from the competition, they may abandon. Another possible example is an impulsive customer who finds a lot of product information but the buying process is slow, which can make them take a step back. So now you know, differentiate the types of customers that frequent your website and adapt to them for a good user experience for the buyer and an increase in sales for you.