If you comply with the conditions established in the bases of the call for help for the Digital Kit, you will be able to have a digital bonus that will allow you to access digitization solutions.
The maximum amount is detailed in the table, and will depend on the size of your company:
Choose the digitizing solutions from the Digital Kit that best suit the needs of your business. In the section "Categories of digital solutions" you will be able to see what each one consists of and the amount of aid granted for each solution. Select those you need !:
Objective: Expansion of the internet presence of the SME by creating a web page and / or the provision of services that provide basic positioning on the internet.
| Segment I 0 < 3 employees | Segment II 3 < 9 employees | Segment III 10 < 50 employees |
|---|---|---|
| 2.000 € | 2.000 € | 2.000 € |
Execution rates associated with the phases:
First: 70%.
Second: 30%.
Features and services (minimum requirements):
• Domain Name: new domain registration for the beneficiary SME for a minimum period of twelve months. The ownership of the domain will be wholly owned by the SME.
• Hosting: hosting the website developed for a minimum period of twelve months.
• Design of the web page: web structure with a minimum of 3 pages or sections. They are considered pages or sections of a website, elements such as: home page (Landing Page), presentation of the company, contact form, product description, contact information, site map (sitemap), etc.
• Responsive web: designed web pages must be adapted to be functional on all types of devices.
• Accessibility: the design must meet the AA level conformance criteria of the WCAG-2.1 Guidelines.
• Self-manageable: a content management platform must be provided for the beneficiary, so that it is autonomous when modifying the content of its web pages, without the need to resort to the support of the supplier company.
• Basic positioning on the internet: Positioning of the basic information of the business, contact and profile of the company in the main sites, business networks or directories of companies and professionals.
• Optimization of the presence in search engines (basic SEO): Analysis of keywords, SEO On-Page of 2 pages or sections, indexing and ranking of content.
Objective: Creation of an online store for the sale of products and / or services that uses digital media for their exchange.
| Segment I 0 < 3 employees | Segment II 3 < 9 employees | Segment III 10 < 50 employees |
|---|---|---|
| 2.000 € | 2.000 € | 2.000 € |
Execution rates associated with the phases:
First: 70%.
Second: 30%.
Features and services (minimum requirements):
• Creation of the online store or E-Commerce and registration of the product catalog: production of a catalog by registering, importing or loading the products or articles of the SME. The number of references to be loaded by the digitizing agent will be at least 100 product references, unless the SME does not have that number, in which case it may be less.
• Payment methods: configuration and integration of payment methods.
• Responsive Design: the E-Commerce solution designed must be adapted to be functional in all types of devices.
• Accessibility: The design must meet the AA level conformance criteria of the WCAG-2.1 Guidelines.
• Basic positioning on the internet: Positioning of basic business information, contact and company profile on the main sites, business networks or directories of companies and professionals.
• Search engine presence optimization (SEO): Keyword analysis, competitor analysis, On-Page SEO of 2 pages or sections, indexing and ranking of content and quarterly monitoring reports.
• Self-manageable: a content management platform must be provided for the beneficiary, so that it is autonomous when modifying the content of its web pages, without having to resort to the support of the supplier company.
• Shipping methods: configuration and integration of digital and physical shipping methods of the products marketed by the beneficiary in the online store.
Objective: Promote beneficiary companies on social networks.
| Segment I 0 < 3 employees | Segment II 3 < 9 employees | Segment III 10 < 50 employees |
|---|---|---|
| 2.000 € | 2.500 € | 2.500 € |
Execution rates associated with the phases:
First: 40%.
Second: 60%.
Features and services (minimum requirements):
• Social Media Plan: definition and implementation of a social media strategy aligned with the mission and vision of the SME, which is relevant and connects with potential customers, and loyalty to those users who already are.
• Monitoring of social networks: periodic monitoring and control through reference metrics of the impact of the actions, to quantify the results and check if the objectives set in the strategy are being met.
• Network optimization / Social media audit: analysis of the different social channels in order to optimize performance.
• Management of a social network: administration of the profile / user of the SME in at least one social network.
• Publication of weekly posts: publication by the digitizing agent of a minimum of 4-8 entries (posts) per month.
Objective: Digitize and optimize the management of business relationships with customers.
Amount of aid:
| Segment I 0 < 3 employees | Segment II 3 < 9 employees | Segment III 10 < 50 employees |
|---|---|---|
| 2.000 € (1 user) | 2.000 € (1 user) | 4.000 € (3 users) |
Execution rates associated with the phases:
First: 70%.
Second: 30%.
Features and services (minimum requirements):
This solution includes a number of hours destined to the parameterization for the definition of the particularities of the commercialization processes, as well as for the data load. These hours are determined, for each of the business segments defined in Article 8.2, as follows:
Segment I (10 less than 50 employees): 40 hours of parameterization.
Segments II (3-less than 10 employees) and III (0-less than 3 employees): 30 hours of parameterization.
This process is essential for the subsequent implementation and deployment of the digitization solution that will provide, at a minimum, the functionalities and services detailed below:
• Customer management: the solution must store and allow the consultation of each customer's data from their registration as a business opportunity and the simulation of the purchase of products or contracting of services.
• Management of potential customers (Leads): the solution must allow new Leads to be registered manually or by importing by file. The data associated with the Leads will have to allow their commercial management in order to convert them into customers. The solution will include the functionality of business rules parameterization for the assignment of Leads according to different criteria.
• Opportunity management: the solution must manage all business opportunities that involve sending offers and quotes to the potential customer or Lead. In addition, the solution will consider the status of each opportunity (in analysis, offer presented, in negotiation, won, canceled, etc.).
• Commercial actions or tasks: the solution must offer the possibility of creating commercial actions and tasks, both manually and automatically.
• Reporting, planning and commercial monitoring: the solution must offer monitoring solutions through indicators (KPIs), pipeline and others, with different levels of information aggregation depending on the user profile of the solution. It should be able to generate reports for the follow-up and monitoring of commercial activity, considering efficiency ratios, phase status, pipeline and other measurable attributes (such as products, quotes, etc.), and according to channels, profiles, roles and / or commercial phases. These reports may show, at least, monthly, accumulated and / or comparative data between different business years.
• Alerts: the solution must allow to view Customer Alerts in graphic format of different types (icons, pop-up messages, etc.).
• Document management: the solution must include software for the centralized management of documentation, capable of inserting and / or linking documents related to commercial activity, as well as those provided by the clients themselves.
• Responsive Design: the interface of the solution must be responsive, that is, it must be adapted to be functional on all types of devices.
• Integration with various platforms: availability of APIs or Web Services for the consolidation of information and data throughout the company.
Objective: Exploitation of company data for the improvement of the decision-making process
Amount of aid:
| Segment I 0 < 3 employees | Segment II 3 < 9 employees | Segment III 10 < 50 employees |
|---|---|---|
| 1.500 € (1 user) | 2.000 € (1 user) | 4.000 € (3 users) |
PRODUCT: BI BASICO : PRICE 2.000,00€.
Functionalities and services: This solution includes a number of parameterisation hours for the definition of the particularities of the marketing processes, as well as for data uploading. These hours are determined, for each of the business segments defined in Article 8.2, as follows:
- Segment I (10-less than 50 employees): 70 hours of parameterisation.
- Segment II (3-less than 10 employees): 40 hours of parameterisation.
- Segment III (0-less than 3 employees): 30 hours of parameterisation.
This process is essential for the subsequent implementation and deployment of the digitalisation solution that will provide, as a minimum, the functionalities and services detailed below:
- Data integration with other databases: The solution will allow access to other databases and comparisons with the exposed data.
- Data storage: The solution shall provide a minimum storage capacity of 1 GB per user.
- Creation of structured and visual data dashboards: the solution shall allow the creation of customised data dashboards with relevant data and different forms of visualisation.
- Data export: The solution shall allow data export to images or Excel documents, creating synergies and compatibilities with different programs commonly used by users.
Objective: To digitise and/or automate business processes related to the operational or productive aspects of the beneficiary companies.
Amount of aid:
| Segment I 0 < 3 employees | Segment II 3 < 9 employees | Segment III 10 < 50 employees |
|---|---|---|
| 2.000 € (1 user) | 3.000 € (1 user) | 6.000 € (3 users) |
PRODUCT: CLOCKIO | PRICE 3.000,00€.
Functionalities and services: This solution includes a number of hours destined to the parameterisation for the definition of the particularities of the commercialisation processes, as well as for data uploading.
This process is essential for the subsequent implementation and deployment of the digitisation solution that will provide, as a minimum, the functionalities and services detailed below:
- Digitisation and/or automation of processes and workflows: the solution shall enable digitisation and/or automation of end-to-end processes (horizontal or vertical) such as:
- Accounting/finance: accounts receivable/payable, asset management and closing and balance sheet generation, etc.
- Invoicing: automation of invoicing processes with the generation of estimates, delivery notes and invoices. These solutions must be adapted to the requirements of Article 29.2.j) of Law 58/2003, of 17 December, General Taxation, and its implementing regulations.
- Projects: Control of budgets, costs, estimates, optimisation of resources, etc.
- Inventory: Forecasting, stock levels, shipments, distributions, returns and cancellations, etc.
- Purchases and payments: Management of purchase orders and suppliers.
- Human resources: Human resources management, payroll, etc.
- Logistics: Fleet and route management, among others.
A horizontal solution is understood to be one that groups together or supports various processes in the SME value chain.
A vertical solution is one that supports a single process within the SME's value chain.
- Integration with various platforms: The solution must have APIs or Web Services for integration with other tools.
- Upgradable: The solution must be upgradable with new versions.
- Scalable: The solution must be able to adapt to possible growth or changes in the SME's business structure.
Compliance: The solution must enable the beneficiary to ensure compliance with the Regulation regulating invoicing obligations in Royal Decree 1619/2012, as well as any other applicable regulations. In particular, the invoicing and accounting, inventory and purchasing and payment processes must guarantee the integrity, conservation, accessibility, legibility, traceability and unalterability of the records in accordance with the applicable regulations.
The incorporation of new individual modules is permitted in the process management solution category. A new individual module is understood to be one that groups or supports a single sub-process of the SME's value chain, on top of an existing process management solution. The incorporation of the new individual module may not consist of a development, progress, increase or enrichment of the services and functionalities of the existing solution. Nor may it be an update of software versions by the supplier, i.e. releases that the supplier publishes on a software version, or upgrades or enhancements of existing versions.
In case a new individual module is implemented, it must be ensured that the final implemented complete solution (existing plus the implemented individual modules) fulfils all requirements of the process management category, as set out in the terms and conditions, taking into account that the individual modules must be offered at market price.
Objective: Provision of functionalities and/or services that ensure the positioning of the Beneficiary on the Internet, increasing its reach of potential clients and increasing the traffic of visits to its platform(s).
Amount of aid:
| Segment I 0 < 3 employees | Segment II 3 < 9 employees | Segment III 10 < 50 employees |
|---|---|---|
| 2.000 € (1 user) | 2.000 € (1 user) | 2.000 € (3 users) |
PRODUCT: SEO | PRICE 2.000,00€.
Features and services:
- Basic internet positioning: Positioning of basic business information, contact and company profile on the main sites, business networks or directories of companies and professionals.
- Keyword analysis: Management, search and analysis of keywords in order to develop useful strategies for search engines to classify content and help users find relevant results for their queries.
- Competitor analysis: A monthly competitor analysis should be carried out to inform beneficiary companies of their position against competitors.
- SEO On-Page: The solution shall offer a minimum service of two (2) SEO On-Page pages or sections, optimising the structure and internal content to improve the natural position of the SME in search engines, as well as the indexation and ranking of the content.
- Off-Page SEO: The solution must provide this service, which will entail the execution of actions outside the website environment to improve its organic positioning.
- Monthly monitoring reports: The results of the actions carried out must be reported in order to generate awareness of the evolution and repercussion of the same on the internet presence of the beneficiary company.
Objective: To target the beneficiaries' references/products in order to help the brand to increase its level of sales, optimising existing resources, choosing the right distribution channels and adapting references/products to external needs.
Amount of aid:
| Segment I 0 < 3 employees | Segment II 3 < 9 employees | Segment III 10 < 50 employees |
|---|---|---|
| 2.000 € (1 user) | 2.000 € (1 user) | 2.000 € (3 users) |
PRODUCT: MARKETPLACE | PRICE 2.000,00€.
- Prior study of alternatives and registration on the platform: Opening of an account and registration of the Beneficiary's profile, on its own account, in at least one (1) Marketplace platform and in at least one (1) country.
- Competitive analysis: Conducting a market research focused on the characteristics of competitors to improve the decision-making process and achieve a competitive position.
- Design and definition of the business strategy: Generation of the business strategy to achieve the desired objectives by directing the available resources towards this goal.
- Production of the catalogue of references: Analysis of the categories to be marketed in order to select at least ten (10) products in line with the business strategy, unless the Beneficiary does not have this number, in which case it may be less.
- Creation of the listing content: Definition of at least ten (10) descriptions of the catalogue of references, unless the Beneficiary does not have this number, in which case it may be less.
- Registration of references: Uploading of at least ten (10) references and their respective descriptions and photographs on the platform, unless the Beneficiary does not have this number, in which case it may be less, accompanied by the description and individual photograph of each product.
The amount of the aid will not include the cost associated with the subscription or registration on the Marketplace platform nor the variable costs associated with the sale of the references registered on the platform.